Marketing Your Business Website on a Budget
Having a website for your business is one thing - actually attracting visitors to it is quite another. If you do not have much money to expend on marketing it in the first place the task can seem quite hard. There are so great low - and even no - cost ways that you can market your website, whatever your niche, in order to help grow your company's bottom line.
If you do not blog for your business now is the time to start. You need search engine bots to notice your site and come back often and nothing brings these bots back faster than nice fresh, original content.
Blog - What should you blog about? Quite simply what you know. Another reason to have a blog is to use it to help build your credibility - or your company's - as an expert resource. But your content has to be engaging, not just a thinly disguised list of products.
For example if you sell baby items blog about the trials and tribulations of raising babies, offering advice, how tos or even just humor. You can slide in mention of your products of course and even links to buy them elsewhere on your site but first and foremost the content should be engaging. Plagiarized content will still attract search bots, but for all the wrong reasons.
Guest Blog - Building links that search engines approve of is getting harder and harder and bad links can now hurt your site in the SERPs (search engine rankings) more than ever before. The difficulty is that you do still need some. One way to do this is to guest blog for blogs related to, but not in direct competition, with your site and business.
Joining a blogging network is not the right way to do this though, Many were killed off by Google Penguin anyway but there are still a few out there. The problem here is that these networks are obvious link bait (bad) and you need genuine reciprocal links.
Take the time to find good blogs in your niche and then contact the blog owner directly to offer a guest blog post. Many smart bloggers are accepting guest posts more often now both as a way to exchange links and to add variety to their own site. Just make sure what you are offering is well written and original to them, not a retool of a blog post you have already published on your own site.
Get Social - Getting involved in social media is a must but you need to do it in a planned manner. One of the mistakes that many small businesses make is trying to keep up with multiple accounts without help. Choose two or three networks and concentrate on building an engaged audience there before moving on to others.
With so many social networks out there choosing which to focus on can be hard. There is no rule that says you have to be on Facebook, or that you have to be on Twitter. Choose the social network that seems to best fit your brand and build that presence first. For a retail business increasingly visually best networks like Pinterest and Instagram are proving to be the best source of referral traffic.
The real key to using social media to market your website is consistency. Prescheduling updates is convenient but you still need to monitor how these updates perform and respond to fan or follower reaction and comments as soon as possible to demonstrate that you are listening to what people have to say.
Offer a Deal - Everybody loves to get a great deal and while offering sales and freebies may seem to make little sense to a company with a small budget in the first place it is a great way to bring new potential customers to your site.
Marketing your website does not need to be expensive. Every idea discussed here will be an investment of time, not necessarily of money. If you really don't have the time though there is nothing wrong with seeking outside help just make sure that you vet that help carefully before you entrust anyone with the task of promoting your business.
Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at KoehlerHomeDecor.com and find tips for promoting your business on our blog.