Pinterest for Business – Getting the Most from Pinterest Marketing
August 1, 2014
In 2010, Ben Silbermann, Paul Sciarra and Evan Sharp debuted Pinterest, a site designed to be the ultimate virtual scrapbook where users could collate and display their favorite images on ordered 'pinboards' and then share them with the world.
In just four years not only has 'pinning' become a favorite Internet based activity for millions but the use of Pinterest has become almost an essential part of any retail business' overall Internet marketing strategy. There is more to using Pinterest for business successfully than just creating an account and adding your product images though. Here are some helpful tips and hints for getting the most out of a business Pinterest account:
Brand from the Beginning
Although the Pinterest 'profile' is fairly basic and not as customizable as say, a Facebook fan page, there are still several good opportunities to build a brand page rather than just a social media account.
When setting up your profile ensure that you use a clear copy of your company's logo as your profile image and that you make the most of the 60 character description you are allowed. When naming your boards try to include an appropriate keyword without sounding too spammy.
You should also connect your Pinterest account to the other social channels it allows you to, currently Facebook and Twitter. As both of those platforms are increasingly image driven cross channel sharing from Pinterest can be very useful and those who find you on Pinterest can then also enjoy the more detailed content the other platforms allow you to share.
Mix Up Board Topics to Build Interest and Brand Authority
A Pinterest account that is merely a series boards featuring product image after product image is not one that is going to attract very much interest, let alone followers. Product images are of course important but you do need to mix them in with other imagery that fits in with your niche but does not directly promote it.
Consider linking pins to helpful hints, tips, ideas and tricks related to your niche. This is an excellent way to increase your reputation as an authority in your field and give a core group of followers a reason to keep returning to your page over and over again. You can also create a communal board and invite your followers to pin to it as well, which is a great way to encourage the social interaction your profile needs to be truly successful.
Brand Your Product Pins
When you do pin product images not only should they give you a link back to your website but the images themselves should be branded in some way too. One good, but unobtrusive, way to do that is to add a small watermark to a corner of each image. If you are not much of an image editing whiz there's no need to panic, there are a number of free online tools you can use, free of charge, to do so quickly and easily, with no coding required.
Run a Pinterest Contest
Social media contests are nothing new but a number of recent studies and reports have found that 'Pin to Win' style contests run via Pinterest garner the biggest response of all. Such a contest merely asks users to pin an image from your account to their boards or to pin one of their images to yours. Such contests are not hard to administer and are an excellent way to not only foster engagement but also to gain plenty of those all important repins.
Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at KoehlerHomeDecor.com and find tips for promoting your business on our blog.